This is Felipe.
He just finished a run.
His Google search leaves
a digital footprint.
Every day, people leave
Open Source footprints like this.
Following this trail reveals
Like people trying to do good
insights into human behaviour.
...but feeling worse.
these searches
peak in january...
New Year’s Resolution
headache?
Like people trying to do good
...but feeling worse.
these searches
peak in january...
New Year’s Resolution
headache?

Head pain is invisible and very hard for scientists to study. We know many causes of head pain, but Synthesis revealed the connectedness and different cultures of headaches based on millions of consumers experiences, captured in the moment.

Synthesis’ magic is revealing something you couldn't see before, but it becomes immediately obvious once you see it.

They helped our innovation team understand head pain in a new way and unlocked opportunities across the category.



Mark Manning
Global Design Innovation Lead at GSK

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