Head pain is invisible and very hard for scientists to study. We know many causes of head pain, but Synthesis revealed the connectedness and different cultures of headaches based on millions of consumers experiences, captured in the moment.

Synthesis’ magic is revealing something you couldn't see before, but it becomes immediately obvious once you see it.

They helped our innovation team understand head pain in a new way and unlocked opportunities across the category.



Mark Manning
Global Design Innovation Lead at GSK