A coming demographic wave and innovation in urban & residential design will transform patterns of living. What will ageing consumers’ food & drink experience look like in 2032?
With Givaudan, we identified 27 key drivers of change—both behavioural & macroeconomic—and ran 100,000 simulations of how they might interact to develop quantified scenarios.
We created a common understanding of the ageing consumer opportunity and guided the identification of four focus areas for capability development. Early prototypes will launch 2023